Bahador Pazoki / Creative Director
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Experience & Expertise

 

Cronin & Company 2017-Present

I’m currently the Director of Digital Design and Experience at Cronin and Company—Connecticut’s top advertising company. I am mainly focused on helping Cronin continue to develop its digital and experience design capabilities by defining the agency’s overall creative and strategic process, as well as evolving the existing client relationships.


BP Creative, LLC. Founded in 2017-Present / Creative Direction & UX/UI Design

My specialty is delivering conceptually engaging, strategically driven creative in close collaboration with Account, Strategy and UX leads, that gets bottom line results for industry leaders in financial services, automotive, travel, CPG and technology. For over a decade, I’ve led the creative strategy and UX/UI executions on cross-channel marketing campaigns for a variety of high-profile clients, including Delta, Cadillac, Sony, Subway, Kraft, Merrill Lynch and Pepsi. 


PRIMACY / 2010-2016

As Vice President of Creative, I helped Primacy grow from a 40- to a 110-employee company across 4 offices. Responsible for all aspects of the creative process on multiple, national accounts — including strategy, presentation, logistics and client relations — I helped establish Primacy’s reputation as an award-winning digital agency, while strengthening existing client relationships and growing the client base. I also created the agency’s first integrated creative department, overseeing a team of 20+ copywriters, designers, animators, videographers and information architects, managing their career paths and developing new department competencies. To support this team, I led an initiative to streamline cross-departmental agency processes to ensure a work environment optimized to enhance our level of creative output. 


DIGITAS / 2004-2010

Prior to my six years at Primacy, I led the redesign of Cadillac.com and Delta.com as Associate Creative Director at Modem Media/Digitas. In 2008 and 2009, I was also the creative lead on two, major branding campaigns that helped establish Delta Air Lines as the World’s First Premier Airline — which helped win Digitas its first ever “Agency of Record” status.


BPHK / Founded in 2005-2014

I’m also a founding partner in BPHK, a freelance collaborative in partnership with Catalyst Studio. We work together to provide digital solutions that support non-profits in their efforts to advance social justice and humanitarian causes. 


 

EXPERTISE
• Developing marketing strategies
• Developing UX/UI concepts
• Managing teams of writers, designers and UX/UI
• Guiding and developing the careers of team members
• Estimating and managing schedules and budgets
• Recruiting talented people • Pitching and winning new business

RECENT CLIENTS
Middlesex Hospital, Gartner, Otis, ESPN, The Hartford, Discovery Channel and American Society of Health-System Pharmacists

AGENCY COLLABORATIONS
Wieden+Kennedy, BBH, SS+K & Rodgers Townsen

INDUSTRY AWARDS
Telly, Pixie, Global Awards, CADC, Webby, ADC, Midas, MITX, WMA, IAC

SPEAKING ENGAGEMENTS
SASD, UCONN, University of Hartford, CADC & Behance

PUBLICATIONS
Taschen’s 1000 Favorite Websites (by Julius Wiedemann / November 1, 2003)

EDUCATION
B.F.A., Hartford Art School, University of Hartford, graduated with Cum Laude distinction