Bahador Pazoki / Creative Director
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Experience & Expertise

 

Cronin & Company 2017-Present

I’m currently the Director of Digital Design and Experience at Cronin and Company—Connecticut’s top advertising company. I am mainly focused on helping Cronin continue to develop its digital and experience design capabilities by defining the agency’s overall creative and strategic process, as well as evolving the existing client relationships.


BP Creative, LLC. / 2017-Present

My specialty is delivering conceptually engaging, strategically driven creative in close collaboration with Account, Strategy and UX leads, that gets bottom line results for industry leaders in financial services, automotive, travel, CPG and technology. For over a decade, I’ve led the creative strategy and UX/UI executions on cross-channel marketing campaigns for a variety of high-profile clients, including Delta, Cadillac, Sony, Subway, Kraft, Merrill Lynch and Pepsi. 


Primacy / 2010-2016

As Vice President of Creative, I helped Primacy grow from a 40- to a 110-employee company across 4 offices. Responsible for all aspects of the creative process on multiple, national accounts — including strategy, presentation, logistics and client relations — I helped establish Primacy’s reputation as an award-winning digital agency, while strengthening existing client relationships and growing the client base. I also created the agency’s first integrated creative department, overseeing a team of 20+ copywriters, designers, animators, videographers and information architects, managing their career paths and developing new department competencies. To support this team, I led an initiative to streamline cross-departmental agency processes to ensure a work environment optimized to enhance our level of creative output. 


Digitas / 2004-2010

Prior to my six years at Primacy, I led the redesign of Cadillac.com and Delta.com as Associate Creative Director at Modem Media/Digitas. In 2008 and 2009, I was also the creative lead on two, major branding campaigns that helped establish Delta Air Lines as the World’s First Premier Airline — which helped win Digitas its first ever “Agency of Record” status.


BPHK / 2005-2014

I’m also a founding partner in BPHK, a freelance collaborative in partnership with Catalyst Studio. We work together to provide digital solutions that support non-profits in their efforts to advance social justice and humanitarian causes. 


EXPERTISE

• Developing marketing strategies
• Developing UX/UI concepts
• Managing teams of writers, designers and UX/UI
• Guiding and developing the careers of team members
• Estimating and managing schedules and budgets
• Recruiting talented people • Pitching and winning new business

RECENT CLIENTS

Middlesex Hospital, Gartner, Otis, ESPN, The Hartford, Discovery Channel and American Society of Health-System Pharmacists

AGENCY COLLABORATIONS

Wieden+Kennedy, BBH, SS+K & Rodgers Townsen

INDUSTRY AWARDS

Telly, Pixie, Global Awards, CADC, Webby, ADC, Midas, MITX, WMA, IAC

SPEAKING ENGAGEMENTS

SASD, UCONN, University of Hartford, CADC & Behance

PUBLICATIONS

Taschen’s 1000 Favorite Websites (by Julius Wiedemann / November 1, 2003)

EDUCATION

B.F.A., Hartford Art School, University of Hartford, graduated with Cum Laude distinction

 
 

Services

  • Digital Product Design

  • Communication Design

  • Interaction Design

  • UX Strategy

  • Brand Strategy

  • Brand Design

  • Creative Direction

  • Art Direction

  • Visual Design

  • UI/UX Design

  • Motion Design

  • Prototyping

  • User Testing

 
 

 
 

Clients

  • 911 Connecticut

  • American Society of Health-System Pharmacists

  • Amica

  • AOL

  • Azo

  • BFGoodrich Tires

  • BMW xDrive

  • Cadillac

  • Cognizant

  • Delta Air Lines

  • Discovery Channel

  • Eastern Mountain Sports

  • Emmanuel College

  • ESPN

  • Gartner

  • Henkel

  • Hertz

  • Humana

  • JetBlue

  • Kerzner International

  • Kraft

  • Liberty Bank

  • Liberty Mutual

  • Merrill Lynch

  • Middlesex Hospital

  • Neopost

  • Otis

  • Panasonic

  • Pepsi

  • Pratt & Whitney

  • Protective Insurance

  • Regis University

  • Reuters

  • Revlon

  • Royal Caribbean Cruises

  • Sony

  • Subway Restaurants

  • The Examiner.com

  • The Hartford

  • The Islands of The Bahamas

  • UCONN

  • Women’s Health

  • WWE